What is this campaign for?
One objective per campaign. Everything else — creative, targeting, budget split — flows from this choice.
What should people take away?
Plain language beats marketing language here. Write it the way you'd say it to a neighbour.
What genuinely sets you apart from other fibre networks — not what everyone claims.
Think about the frustration a household feels before they find you.
Your slogan or tagline. Leave blank if you'd like us to propose options.
If someone only glances at your ad for five seconds, what is the one simple thing they absolutely must understand?
What do you believe your audience gets wrong about you, or about fibre, today?
Why should people believe you?
List three or four pieces of social proof — awards, testimonials, ratings, coverage milestones. Where a link exists (a review page, a rating profile, a press mention), please paste it.
How often will creative refresh?
Be realistic — this depends on your capacity to review and approve, not just ours to produce. Always-on campaigns live or die on fresh creative.
Your answers
Check them over, then copy or email — nothing is sent until you do.